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    GET THE LOOK - ENCHANT

    STEP 1: Begin by washing hair with RITUAL Daily Cleansing Shampoo and Conditioner to untangle and moisturise in preparation for styling. Towel dry, then apply a generous amount of ELEVATE Volumising Lotion and GUARD Heat Protection Spray while hair is still damp. STEP 2: Dry using a hairdryer, then divide hair into large sections and softly curl the mid-sections using a curling wand. STEP 3: Find the hair’s middle parting with a comb and tie up one half of the hair with a bobble. For the plait, split the remaining piece of hair in half and hold a section in each hand. Use an index finger to extract a small piece of hair from one section, then pass the outer piece of hair to the inner and repeat on the opposite side. Continue until the braid is complete, then tie hair with a bobble. Untie the other half of hair and repeat the process until all hair has been plaited. STEP 4: Finish by gently pulling small sections of hair to make the braid appear loose. For an even softer finish, tease a few strands out of the plait. Finish with a generous spritz of CONTROL Flexible Styling Spray and GLOW Super Shine Spray to keep hair looking gorgeous all day long. TOP TIP: Don’t worry if the braids aren’t perfectly even – messy hair is in this season. Add all 6 products for this look to your basket now.
  • How can I rescue mt blonde after it started turning green after a swim?

    Don't worry it can easily be rectified with a semi permanent toner is as quickly as 15 mins, just pop in and come see us and we'll have you back to a normal shade of blonde in no time.
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    CREATE THE STYLE - THE HONOURABLE

    STEP 1: Begin by washing hair with COMPLETE 3-in-1 Shampoo, Conditioner and Shower gel. STEP 2: Find the hairs parting with a comb. Holding hair firmly to the side of the head, use a hair dryer on its highest setting and begin with the parting, progressing downwards to the side with the least hair. Finish by drying the combed-over side, continuing to hold hair to the head for a natural finish. STEP 3: Work a small amount of STYLE Shaping Cream between hands and massage into hair from roots to ends, smoothing hair firmly to the head. Add more if necessary. STEP 4: Finish by covering hair with CONTROL Flexible Styling Spray, holding the can approximately 30cm away from the hair, while lightly combing hair into place. Add all 3 products for this look to your basket now
  • Course & dry Hair with eyes on smooth & shiny?

    A great solution would be the KeraStright Ultimate Oil, it adds moisture whilst smoothing the cuticle leaving the hair soft, smooth and shiny and best of all not greasy, come it and grab some from your nearst Penney's and we'll give you a demo on how to use the products and the right amounts if you like!
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    CREATE THE STYLE - THE CHIVALROUS

    STEP 1: Begin by washing hair with COMPLETE 3-in-1 Shampoo, Conditioner and Shower gel. STEP 2: Begin by blow drying sides, create the right shape by tightly holding hair to the face. Then, move onto the top, loosely running fingers through hair to create a looser, more natural finish. STEP 3: Work a small amount of CREATE Mattifying Paste between hands then massage into hair from roots to ends to maintain the hair’s natural wave. Add more paste if necessary. STEP 4: Finish by spraying CONTROL Flexible Styling Spray to fix hair – hold the can approximately 30cm away from the hair. Add all 3 products for this look to your basket now.
  • GET MORE OOMPF!

    If you have fine and flat hair and want to get body in it, Neal & Wolf Volume Uplift sprayed directly onto the roots where you want body is fantastic for creating and holding volume.
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    GET THE LOOK - EPIPHANY

    STEP 1: Rehydrate hair by washing with HARMONY Intensive Care Shampoo and Conditioning Treatment. STEP 2: Towel dry to remove any excess water. While damp apply a generous amount of GUARD Heat Protection Spray and SILK Smoothing Balm to hair, for a gorgeous glossy finish. STEP 3: Blow dry hair, then separate into small sections and straighten. STEP 4: Apply a fine, even spritz of GLOW Super Shine Spray for a radiant finish. TOP TIP: When using a hairdryer, angle the barrel downwards to close the hair’s cuticles and create a sleeker, shinier finish. Add all 5 products for this look to your basket now.
  • Dry & Flakey Scalp but dandruff shampoos not working?

    It sounds to me like you have dry skin but on your scalp, your scalp is an extension of your face and if you have dry skin on your face what would you usually do? Moisturise! Dandruff is a greasy flaky condition and needs products to dry the scalp so if you are using these then it could make it worse. Check out our KeraStright Moisture Enhance Shampo & KeraStright Moisture Enhance Conditioner, they are designed for dry scalp conditions such as yours and really moisturises and soothes the scalp getting rid of any dusting on your top!
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    GET THE LOOK - AWAKEN

    STEP 1: Prepare by washing hair with AMPLIFY Volumising Shampoo and Conditioner for a gorgeous, glossy lift. STEP 2: Towel dry. While damp, apply a generous amount of UPLIFT Volumising Mist and ENHANCE Volumising Mousse for an additional boost, then blow dry. STEP 3: Once dry, spray freely with GUARD Heat Protection Spray. Separate hair into small-to-medium sections, then curl using a curling wand and comb through with fingers. STEP 4: Backcomb near the roots for extra body and lift. Finish by applying VELVET Nourishing Hair Oil and FIX Hold and Shine Spray. TOP TIP: If you find curling wands difficult to use, plait hair then straighten over the top to create a similar effect. Add 4 of the 5 products for this look to your basket now.
  • COLOUR ME WHEN?

    Your colour should be redone every 6 weeks. Hair grows at differing speeds and lengths all over your head, so by 6 weeks your colour and cut will not resemble the work we have done.
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    CREATE THE STYLE - THE CHARMER

    STEP 1: Begin by washing hair with COMPLETE 3-in-1 Shampoo, Conditioner and Shower gel. STEP 2: Dry hair using a flat brush and a hairdryer. Position brush towards the face and brush in a downwards motion, then rotate wrist outwards to create volume and texture. STEP 3: Work a small amount of DEFINE Moulding Clay between hands until it feels tacky. Work the Clay from roots to ends, adding more if necessary. Keep the fringe straight and add texture to the back. STEP 4: Finish by covering hair with a light mist of CONTROL Flexible Styling Spray, holding the can approximately 30cm away from the hair. Add all 3 products for this look to your basket now.
  • Damaged hair due to straighteners but treatments not helping?

    Have you tried the KeraStright Ultimate Oil? Something tells me you haven't, it is fantastic for damaged hair and helps to protect and smooth the hair whilst blow drying and styling and can be used wet or dry to really help damaged hair but don't worry it soaks into the hair acting like a treatment so it won't make it greasy.
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    CREATE THE STYLE - THE NOBLE

    STEP 1: Prepare hair by washing thoroughly with COMPLETE 3-in-1 Shampoo, Conditioner and Shower gel. STEP 2: While hair is damp, find the parting using a comb and hold tightly to the sides. Pay close attention to the parting and hairline – if necessary lift hair close to the parting using the fingers to create volume. STEP 3: Work a small amount of DESIGN Pomade between hands and lightly massage into hair to avoid clumping. Add more if necessary. Then, drag comb lightly through the hair and press gently using the palm of your hand. STEP 4: Finish by covering hair with CONTROL Flexible Styling Spray, holding the can approximately 30cm away from the hair. Add 2 of the 3 products for this look to your basket now.
  • FEELING FADED?

    If your colour keeps fading or not lasting as long as expected it may be down to the products you are using; If the shampoo and conditioner are not designed to protect colour then it could be stripping the colour out, we are hair colour specialists and our colour page has many suitable products to help lock in the colour whist protecting your from UV rays that can also cause colour fade.
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    The Gentleman's Rulebook

    RULE 1 - DEFINE YOUR PERSONAL STYLE: Discover the definitive collection of essential grooming products for men who want the ultimate in style and performance. RULE 2 - BREAK THE MOULD: Don’t just copy the rules, make your own. Becoming a gentleman doesn't mean copying every other gentleman who's lived before you. It’s about reinvention. Take Prince Charming for example – he wouldn’t have been quite as enchanting if there had been another two hundred men just like him. Stand out, but stand out for being you. RULE 3 - EXPERIMENT: Our new range contains all the products you will ever need to create the most gentlemanly styles as quickly and easily as possible. Discover. RULE 4 - NO FIGHTING: Don’t just copy the rules, make your own. Becoming a gentleman doesn't mean copying every other gentleman who's lived before you. It’s about reinvention. Take Prince Charming for example – he wouldn’t have been quite as enchanting if there had been another two hundred men just like him. Stand out, but stand out for being you.

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